Communicating with Opinion Leaders, the General Public and Our Members and Activists
The environment cannot win with just money. The forces working against environmental quality have such deep, deep pockets, that those working for the environment, like Sierra Club California, can never come close to raising comparable amounts.
From July 2011 to September 2012, oil companies alone spent more than $13 million on lobbying and other work to influence California legislators. That's nearly 30 times as much as the annual budget of Sierra Club California.
We have to win our battles by alerting opinion leaders, the general public and our members and activists when California's environment is under threat or, on those good days, when there is an opportunity to advance environmental protection. That's why we spend a growing amount of our time on media and communication.
We produce two emailed documents each month just to keep our members and supporters informed.
One is our monthly e-newsletter, Capitol Voice. In that we report about top issues we're working on, upcoming events, and ways to make the most of Sierra Club California membership. We email this out every first Monday of the month.
Another is our Letter from Sacramento, written by Sierra Club California Director Kathryn Phillips. The letter typically provides a personal focus on a single issue, from water policy to voting rights to a first meeting with a new agency head, depending on what's topical. We email this out every third Monday of the month, except in December, when we take a break.
If you haven't been receiving either of these electronic publications, but would like to, let us know by sending your name and email address to us here.
Sometimes, an issue deserves a press release. To find the latest we've produced, go to our news release page. And sometimes, with or without a release, we get in the news. To see the latest reports about us or that include quotes from Sierra Club California staff and members, go to our news reports page.
We also publish occasional reports. Every year in the fall, we publish a legislative report card, that grades state legislators' environmental voting record. You can find the latest on our publications page.
Sometimes an issue breaks and we want our active members to know about it right away. Waiting to report in a monthly letter or newsletter doesn't work. We post the breaking news on our California Activists Listserv. To subscribe to that listserv, click here.
Click here to see news articles published about Sierra Club California or its positions.